Why are patient reviews critical even if you have a well-established and reputable practice? Well, it’s simple. Patients look for reviews before booking an appointment with you. They ensure that your clinic is skilled and hospitable through online reviews.
Online reviews act as a guide for prospective patients. 75% of patients would consider choosing you as their healthcare provider only if you have a minimum 4-star rating or more. This is why it is essential to collect reviews. An honest, detailed, and high-rating review makes you stand apart from the competition and help your patients trust you.
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How do patient reviews impact the provider’s practice?
Your practice is validated in the eyes of the public with online reviews. It is the social proof that helps your practice gain visibility and also helps you improve your practice for a better patient experience.
According to Deloitte, “In 2018, 53% said they were likely to use a tool to look up quality ratings for specific physicians or hospitals.”
But today, over 81% of patients search for reviews before selecting a healthcare provider, just like how you go through reviews and ratings before buying any product.
Not asking for feedback after a patient’s visit can make your practice obsolete. Only with frequent, responsive reviews can your prospective patients learn that your current patients are happy with the service.
How ask for reviews from patients and grow your practice?
As a healthcare provider, you focus on providing your patients with the best care. However, online reviews are most needed for prospective patients to trust you and your practice.
Your practice’s success rate is depicted by your patients’ feedback, where they evaluate your care teams’ interaction with the patient and their overall experience with the provider.
To collect the said patient reviews, it may seem tedious to ask for reviews after every visit. Hence, automating review requests will be a great relief for your staff. Trillium.health online reputation management will help you send automated, personalized review requests soon after a patient’s visit.
A few simple techniques you can use to gather reviews and attract new patients are the following:
Give the best patient experience
We know your clinic gives the best care for your patients. However, the best patient experience comes from teamwork. Greeting, guiding them through their appointment, and aftercare are all crucial factors for the best patient experience.
Be confident in the care you provide. A patient’s feedback depends on the quality of care and the provider’s conduct. The finest care will receive the most positive feedback.
Request feedback after their appointment
Credit is given where it’s due. Giving your patients the opportunity to provide feedback will help you understand your care quality, giving you the insight to improve your patient experience and retention.
A few simple ways you can ask for patient reviews are:
- Sent automated feedback requests to their registered phone number soon after their appointment
- Sending personalized email follow-up
- Make follow-up phone calls
- Use an online reputation management system that asks for reviews, improves patient service, and manages reviews all in one place.
- Hand out instructions and place review links on your website
- Send out thank you postcards and review request
Read and respond to reviews
Replying to reviews shows that they are heard and that you care about their opinion. Learning how to handle negative and positive reviews is also important.
Where over 54% of providers respond to patient feedback, only 10% of patients are satisfied with their response. Some basic tips on how to respond to patient feedback are:
- It is always best to respond quickly, preferably within 24 hours
- Follow HIPPA regulations when you communicate on a public platform
- Be brief and offer to reach out to them privately
- Be calm and avoid being defensive and apologetic.
Better patient experience, More reviews.
Patient reviews are like your badge of honor. They are social proof that drives new patients. Don’t be left behind; start collecting reviews to achieve better Google rankings and improve your online reputation.
